Brand Hero

Founded

1911

Market

Kidswear

Fila was started in 1911 by the brothers Fila in the shadow of the Italian Alps. Its original focus was on making fine fabrics which are still paramount to Fila's brand integrity. The brand grew from fabric to fashion athletic and sportswear.
The quality and luxury of its products attracted the likes of Bjorn Borg, Tom Watson, Reinhold Messner, Alberto Tomba. Fila is once again poised to succeed on a global scale with its commitment to quality design and craftsmanship, fine materials and luxurious performance products.

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